Anvar Alikhan
Opinion
30 November 2017
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Anvar Alikhan looks at the cultural divide in India that separates the generations who grew up before the economic reforms of 1991 and those who came after.
Opinion
03 October 2017
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Anvar Alikhan charts the rise of Indian leather goods brand Hidesign and uncovers the secrets of its success.
Opinion
01 September 2017
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Anvar Alikhan tells the story of how HDFC Bank grew from being launched just twenty years ago with the liberalisation of India’s banking, to being more valuable than JPMorgan Chase - with the help of its tech evangelist CEO.
Opinion
13 July 2017
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Anvar Alikhan takes a look at the brand that’s something of an embarrassment to Coca-Cola in India - even though the global giant owns it. It's a brand that's so successful that it's said to be a bit of an embarrassment for the company that makes it. The company is Coca-Cola India, and the brand is its locally formulated Thums Up, which is India's number one cola – while the company's global brand, Coke, is number three in the market, trailing behind Pepsi which is at number two. And, no matter what the Coca-Cola Company has tried to do over the past quarter of a century, it hasn't been able to alter those market positions.
Opinion
31 May 2017
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Anvar Alikhan dives into the brand building that has made the motorcycle company Royal Enfield the market leader in India, with 90% market share. Without traditional or new media advertising, the brand has concentrated both on its identity and the identity of bikers to impressive effect.
Opinion
03 May 2017
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Fabindia is a remarkable brand that has, in fact, become a Harvard Business School case study. On one level, it is ranked as India's largest retail fashion brand, well ahead of global competitors like Zara and Levi's – a cult brand, built on the ideas of ethnic pride, sustainability, respect for craftsmanship and commitment to society. But more than that, the brand extends to products like home furnishings, body-care products, foods, health supplements, accessories and stationery. So what is it that unites such a diverse, and seemingly incompatible, range of offerings?
